How to Write a Press Release?

So, how to write a press release? That’s a million dollar question.
If done right, it can indeed bring you a million dollars in revenue.
Let’s get started by answering what a press release is.
“A press release is simply a statement prepared for distribution to the news media
announcing something claimed as having news value with the intent of gaining media coverage.”
A press release consists of following elements:
  • Headline

    The headline is the first single line of text in the press release and
    tells what the press release is about. It can be a very effective tool
    to grab the attention of the journalists, so writing it from a
    journalists perspective is very important. Think what headlines catch
    your eyes in the newspaper.

    The headline should be descriptive but not too long. For the
    later reason, Eduindex News limits it to 100 characters.

    The headline should be formatted in title case, that is, each word in
    the sentence should have first letter capitalized, and rest of the
    letters in lowercase. Acronyms can be in uppercase.

  • Summary

    The summary lets you build up your chance to sell your press release to
    the journalist.
    It is generally a requirement of online press release services. Identify
    a unique feature about your product or service and then write how it is
    going to revolutionize the world.

    The summary should be a single paragraph with about three to
    five lines. Beyond 250 characters is too long, so this is the limit for
    PRLog.

    All sentences in the summary should be in sentence case, that is, only
    first letter of a sentence should be capital, and all others should be
    lowercase. Again, acronyms can be all capital letters.

  • Body

    1. Dateline

      The dateline contains the release date of the press release and usually
      also the originating city of the press release. For online press release
      services like PRLog, the date stamp is automatic and should not be
      entered.

    2. Introduction

      The introduction is where the press release body starts.
      It is the first paragraph in a press release,
      that generally gives basic answers to the questions of who, what, when, where and why.

    3. Details

      The details come after the introduction.
      It gives further explanation, statistics, background, or other details relevant to the news
      and also serves to back up whatever claims were made in the introductory paragraph.

    The body should be around 3000 characters or 450 words. The body should
    have a minimum of two paragraphs. All paragraphs should be ideally
    between 5 to 8 lines each. There should be a blank line after each
    paragraph for good visibility.

  • About

    The about section is also called the “boilerplate” as it used over and
    over again. It is generally a short section providing background
    information on the press release issuing company or organization.

  • Media Contact Information

    This section contains the contact information like name, phone number,
    email address, mailing address, etc for the media relations contact
    person. For good credibility, the email address should be the same as
    the organization the press release is about. For example, if the press
    release is about an organization with a website called abcd.com, then
    the email address should be email_address@abcd.com.

General Tips

  • A press release should be written in third person. Instead of using we, us and ours, your should be using they, them and theirs.
  • It is very useful to look at other people’s press releases. Feel
    free to take a look at the most viewed press releases, as it usually
    gives a lot of insight into how to write a press release.
  • Submit press release to Eduindex News at news@eduindex.org