If done right, it can indeed bring you a million dollars in revenue.
Let’s get started by answering what a press release is.
announcing something claimed as having news value with the intent of gaining media coverage.”
The headline is the first single line of text in the press release and
tells what the press release is about. It can be a very effective tool
to grab the attention of the journalists, so writing it from a
journalists perspective is very important. Think what headlines catch
your eyes in the newspaper.
The headline should be descriptive but not too long. For the
later reason, Eduindex News limits it to 100 characters.
The headline should be formatted in title case, that is, each word in
the sentence should have first letter capitalized, and rest of the
letters in lowercase. Acronyms can be in uppercase.
The summary lets you build up your chance to sell your press release to
It is generally a requirement of online press release services. Identify
a unique feature about your product or service and then write how it is
going to revolutionize the world.
The summary should be a single paragraph with about three to
five lines. Beyond 250 characters is too long, so this is the limit for
All sentences in the summary should be in sentence case, that is, only
first letter of a sentence should be capital, and all others should be
lowercase. Again, acronyms can be all capital letters.
The dateline contains the release date of the press release and usually
also the originating city of the press release. For online press release
services like PRLog, the date stamp is automatic and should not be
The introduction is where the press release body starts.
It is the first paragraph in a press release,
that generally gives basic answers to the questions of who, what, when, where and why.
The details come after the introduction.
It gives further explanation, statistics, background, or other details relevant to the news
and also serves to back up whatever claims were made in the introductory paragraph.
The body should be around 3000 characters or 450 words. The body should
have a minimum of two paragraphs. All paragraphs should be ideally
between 5 to 8 lines each. There should be a blank line after each
paragraph for good visibility.
The about section is also called the “boilerplate” as it used over and
over again. It is generally a short section providing background
information on the press release issuing company or organization.
Media Contact Information
This section contains the contact information like name, phone number,
email address, mailing address, etc for the media relations contact
person. For good credibility, the email address should be the same as
the organization the press release is about. For example, if the press
release is about an organization with a website called abcd.com, then
the email address should be email@example.com.
- A press release should be written in third person. Instead of using we, us and ours, your should be using they, them and theirs.
- It is very useful to look at other people’s press releases. Feel
free to take a look at the most viewed press releases, as it usually
gives a lot of insight into how to write a press release.
- Submit press release to Eduindex News at firstname.lastname@example.org