My second classic of course has to be Liril, by Unilever. It completely took India by storm sending the soap skyrocketing as the largest selling soap in India. The ad was so successful that the model Karen Lunel was paid by Unilever never to appear in any other ad ever again. She will forever be the Liril girl. Liril is still going strong in India – it was , and has always been, an “India soap”. Unilever , despite being global never sold Liril in any other country, but in India it was a mega hit.
My personal favourite of them all is Close Up also from the Unilever stable. The wonderful Close Up jingle; I can still remember the words and hummed along when I listened to the song today. Alas, the ad has been lost to history. I can’t find it on You Tube at all. When Close Up was launched with this ad, it caught on to become one of India’s best selling toothpastes. Today, Unilever has withdrawn from toothpastes in most countries, but in India, Close Up is still a star. The ad seems to have been lost, but the song on which it is based is very much there – Walter Navarro’s lovely classic. Listen to the song and those of you old enough to remember that ad, imagine it before your eyes. Even better that way.
Why is it that my vision is a tad blurred today !