Bollywood the term derived from the mixture of Bombay and Hollywood, it’s a five hundred million dollar industry and one of the most popular and powerful one after Hollywood, the film industry is not only raging with popularity in India but also in other parts of the world as well and the number is still growing. This mammoth industry produces around one thousand films every year.
Most of the South East Asian countries love Bollywood films and Bollywood movies gross huge amounts of money and widen their fan base in these countries especially China, Singapore and Thailand, Malaysia and Indonesia etc. In Dubai they have even built a Bollywood themed park and it attracts the localities as well as the tourists.
In the year 2017 Bollywood movies earned a huge amount in the international arena and also they achieved a larger appeal example – “Tiger Zinda Hai” earned $20,730,000 in this year plus “Baahubali 2” earned $14,360,000.
China is one of the biggest markets when it comes to the domination and popularity of Bollywood Movies,In the year 2018 around 606 crore were spent behind Bollywood movie promotions and marketing.
Some of the factors which lead to its tremendous amount of success in the International Market are-
- Super stars-
Most of the movies starring famous Bollywood celebrities like Amitabh Bachan, Shahrukh khan, Salman Khan, Aamir Khan, Deepika Padukone, Kareena Kapoor Khan etc. tend to prosper greatly overseas because of a huge fan base. Eg- The film Secret Superstar minted 120 million dollars in China itself.
- International promotions-
Many Big Budget movies go their way ahead to spend a huge amount on promoting their movies in other countries which leads to Indian Films earning more and also leads to an increase in more movie watchers.
- Versatile style-
Bollywood movies are made on unique stories with its own personal style which attract many watcher overseas, be it the storyline, the twists and turns, the plot, the surprising endings or even the numerous songs and dances. Plus Bollywood is one of those industries which houses some of the most versatile multitalented actors and actresses which gives it a great streak and also gives it an edge over other film industries.
- Attractive songs, costumes and Music-
No other Film industry can beat Bollywood when it comes to the lively songs and dances in Bollywood movies, even the versatile costumes and style attract movie watchers which adds to it grossing a huge amount of money overseas. Some of the songs in Bollywood movies take us back to that nostalgic movement when we first heard the song, the culmination of some of the best music artists, singers, lyricists and background players has produced some of the most amazing achievements.
- Plethora of movies-
Bollywood offers one an array of options to choose from be it thrillers, frantic murder mysteries, emotional love stories or even moving autobiographies, this is one of the reasons why it has covered a huge amount of audience and also it has touched the hearts of thousands. And plus the movies are based on a variety of topics some create awareness and some untold stories can shake us with bitter realities it shows. This diversity amongst the Bollywood movies attracts movie watchers.
Bollywood movies are truly a feast to the eyes, It’s one of the biggest doses of entertainment in the world and will continue to reign at the top.