Taylor Swift surprised everyone when she announced her 8th studio album folklore just 16 hours before its release on 24 July, 2020. This album she has shifted to indie music compared to past 3 pop albums. When she was announced album on her Instagram account she wrote this is the album “I have poured all of my whims, dreams fears and musings into”. And it is no surprise that it has broken several records.
It broke many streaming records and topped charts in many countries including UK, Canada, Australia. It had the biggest opening day on Spotify for an album by a female artist which earned her a Guinness World Record. According to Billboard “Taylor Swift breaks record for most Billboard Hit 100 Hits among women” surpassing Nicki Minaj who had 110 entries in the chart. Swift has 113 entries. It is the first time in Billboard history that an artist has debuted at number one on both Hot 100 and Billboard 200 in the same week.
These are some of the few records which this album has broken. Critically also this album is very well received. Though the album has 16 songs, the music video of Cardigan only was released on 24 July,2020. The video was directed by Swift itself. In this period of lock down when we are all confused as to what to do Swift used time so well as to give us an album so creative and mesmerising in all senses.