Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. In other words, marketing is related to buying and selling a product or service. It involves finding out what consumers want and determining whether it is possible to produce it at the right price. The company then makes and sells it.
There are many parts of marketing:
1. Online Marketing
2. Public Relations
4. Social Media
6. Direct Marketing
All these factors are responsible for a proper marketing. Among them, the term ‘Social Media Marketing’ has became very popular in last few years. The reason behind is continuous growth of social media.
What is Social Media Marketing?
Social media marketing is the process by which the marketing is done using social media platforms. Making money out of social media is a creative job. Social Media Marketing has proved to be one of the most effective forms of marketing over the years. Though the concept of Social Media Marketing is relatively newer, it has never failed to surprise the marketers on how beneficial it can turn out to be.
There are different types of works which can be done through social media:
1. Affiliate Marketing
One can promote different products on social media websites including his affiliate links. One can join groups and pages related to his product niche.
2. Digital Marketing
This is the most used part of social media marketing. One have to promote the products of any company using social media. Instagram & Facebook pages, blogs and websites are the famous way to promote digital marketing. Even the cookies used by the websites helps to advertise the product related to the search history of the customer on internet.
3. E – Commerce
Companies like Amazon, Flipkart, Myntra, Saiggy, Zomato have access to E – commerce. They have to deliver their product to the requested destination by the customer via E – commerce like BluDart. The cab services like Ola & Uber are also the examples of E-commerce as you have to book these cabs using internet.
4. Social Media Influencing
You must’ve heard the names of Bhuvan Bam, Ashish Chanchlani, Shirley Sethia and many more. They are all social media influencers. All these youtubers makes videos of different genres like comedy, music, dance and many more. They became famous due to their talent they’ve shown on social media platforms.
5. Sell photos:
Instagram is the most used social media platforms these days. Specially by youngsters. There are many people who shares their photographs on these platforms and are earn money by doing this. One must have keen interest in Photography to get started. It’s all it want. There’s no need of any DSLR camera either. The photographs captured by mobile camera is enough. A few things that one need to keep in mind here is to post consistently on Instagram.
This can act as his readymade portfolio for interested buyers. One should also remember to add his personalized watermark so that his photos can’t be misused.
But why social media marketing?
To get the answer of this question let’s put a glance on these benefits:
1. Time flexibility
2. No or minimal investment required
3. No physical setup required, one only needs to have a computer/ laptop and a good internet connection
4. Work from any corner of the world
5. Maintain your social life balance
6. One gets enough time to learn new things and developing oneself consistently
7. Travelling expenses and time is saved
These are just a few benifits to use social media for marketing purpose. So one can surely use social media for this purpose because this is one of the easiest ways to earn money.