ONLINE SHOPPING IN PANDEMIC

THE COVID-19 HAS LET US DO WHAT WE NEVER USED TO DO AND STILL WE ARE NOT ABLE TO IT COMPLETELY AND THAT IS NOTHING BUT SOCIAL DISTANCING . SOME OF US HAVE NEVER MET OUR FAMILY MEMBERS , OUR CLOSE FRIENDS AND WE ARE DYING TO MEET THEM , MUTUAL FEELING IT IS !.

WE ARE GOING THROUGH ECONOMIC DOWNTURN AND ALL THE BUSINESSES ARE URGING TOWARDS LOSSES . MARKETRES ARE SAD DUE TO LESS PROFIT AND HAPPY DUE TO MORE CONSUMPTION DEMAND .

AS THERE IS A NEED OF SOCIAL DISTANCING , EVERYONE IS FEARING TO SHOP THROUGH OFFLINE MODE , THOUGH , MAKING PURCHASES THROUGH ONLINE MODE IS TOO DANGEROUS , YOU DON’T KNOW HOW MANY HANDS HAVE TOUCHED IT BUT THEY TAKE CARE OF EVERY PRECAUTIONS THEY ARE TAKING AND WE ALL SHOULD ALSO SANITISE THE GIFTS DELVERED.

MARKETERS AND THE SERVICE INDUSTRIES ARE THE HAPPIEST , ONLINE STORES CATERING BASIC NECESSITIES ARE ON TOP AS IT IS HELPING IN SOCIAL DISTANCING .

BOOMERS , THE GENERATION FROM 1946 TO 1964 ARE PREFERING TO SHOP THE PRODUCTS ONLINE FROM THE ONLIINE STORES AND HAS RAISED THE CONSUMPTION DEMAND , FUND’S ROLLING HAS INCREASED IN THE ECONOMY .

THE GIANTS LIKE ZOMATO FOR FOOD , AMAZON FOR ALL THE COSUMERS PRODUCTS , FLIPKART , MYNTRA FOR YOUR WEARS , WHY I HAVE CALLED THEM AS GAINTS BECAUSE THEY ARE DELIVERING BEST SERVICES TO THE PEOPLE . SURVEY HAS SHOWED THAT THE SALES HAS INCREASED THROUGH ONLINE MODE COMPARING PRE LOCKDOWN . AMAZON IS THE BIGGEST GIANT AMONG ALL . I THINK NOW MARKETERS SHOULD FOCUS MORE ON SOCIAL MEDIA MARKETING TO GAHTER MORE CUSTOMERS , THEY WERE DOING IT , BUT NOW IT HAS BECOME NECESSITY. MORE FOCUS SHOULD BE ON WEB DESIGNING , THEIR WEBSITE SHOULD BE DESIGNED IN SUCH A WAY THAT CUSTOMER’S FIRST GAZE AT IT MAKE THEM KNOW WHAT WE ARE CATERING . CATCHY LINES SHOULD BE USED TO MAKE THE CUSTOMERS MORE RELATABLE AND REDUCE THEIR STRESS.

LASTLY , BEFORE DEVOLOPING THE PRODUCT , A MARKETER SHOULD UNDERSTAND THE NEEDS OF THE CUSTOMERS AND WHAT THEY DEMAND , THEN DEVOLOP THE PRODUCT .IT WILL HYPE THE CUSTOMERS , THE SALES AND THE SERVICES , A TREAT FOR OUR ECONOMY RECOVERY .

A CHOCOLATE FOR OUR ECONOMY ! !

Categories: Business, Education, India