An Interesting Book on Contemporary Situation: “Event Management: A Zero Investment Start-up Business”

This book written by Abhijeeth Bhattacharjee (published in the year 2020 by Penman Books, Delhi) under the title of  “Event Management: A Zero Investment Start-up Business”, is a pioneering effort from a maven in the field of Event Management with little more than  4000 plus events to his credit. There are altogether 15 chapters including two case studies in this volume. The author was motivated in this area when present Hon’ble Prime Minister addressed the youths ‘Job Creators’ and ‘Not Job Seekers’. The author spent 25 years in developing the business, with zero capital, undoubtedly a praiseworthy concept. Because the author by quitting Government job has initiated the venture and subsequently has proved that “where there is a will there is a way”. During the course of developing his business, he has coined a new word ‘Eventpreneur ‘by combining two words – Event and Entrepreneur.
  The book presents a practical way of thinking about strategy and competition and addressing the issues on aspiring ‘Eventpreneurs’ and also presented with facts and figures dos and don’ts of  the existing Event Managers.  The author feels that every entrepreneur has the opportunity to shape their own destiny.
Keeping in mind of this, the volume covers the various facets of Event Management and elucidates how one can start their business journey in Event Management with Zero Capital. The book emphasises that money as a resource, is not much of a constraint but the entrepreneurial zeal to take risks and have a passion for the business, in that case an entrepreneur will be successful ‘Eventpreneur’.
 The volume deals with all the practical aspects of the business starting from conceptualisation and design of the event to actual execution. It is a road map to success through some important tips, tools, techniques, and pragmatic approach towards making a successful career in Event Management. The author has reiterated that one should not take the easy path and rather than to take the difficult and arduous path, and face challenges all the time.  According to the author, Event Management is an amazing business which gives absolute delight of achieving success, not only money-wise but also satisfaction. As an example, the author has cited the case of a propriety firm which can be started with zero investment and gradually it can be scaled up to a Private limited company later on may be  in the next 3-4 years.

 Also in social life, according to the author, ‘Events’ are the celebrations that provide an opportunity to meet and share happy moments with family members, relatives, colleagues, and friends. A family event is envisaged as an opportunity to meet old friends and relatives and develop new relationships through matrimonial alliances.

 Before winding up in nutshell, I wish to mention few lines. At the outset, I congratulate the author Abhijeeth Bhattacharjee for lucidly presenting important tips, tools, techniques, and pragmatic approach towards making a successful career in Event Management. In this book, he has narrated how one can start his/her journey in Event Management with Zero Investment which is really praiseworthy information. The book has added special flavour as two cases, one on – Event Designing of Factory Inauguration and Unveiling of the Foundation Stone and other one on Event Designing of a Social Event (Wedding Event), are stimulating.

Dr. Shankar Chatterjee

 Former Professor& Head (CPME)

NIRD &PR (Govt. of India),

Hyderabad-500 030

Telangana, India

Email <shankarjagu@gmail.com>

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