History Of Mass Communication In India

     

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   TV, radio, newspapers, magazines, movies, websites & portals are some of the widely known forms of communication that the Indian media uses. Indian media is one of the oldest in the world. The history stretches from writing manuscripts & cave paintings that can be spotted in Ajanta & Elora caves to weekly newspapers that took months to reach the rural areas to surfing on the internet to find information, it was a long way. 

   Even when one looks back in the reign of Akbar’s era, where messages sent through messengers. They used to strike their drum amid the market to grab the attention of the people & then make their announcements. This was a mode of public communication. On the other hand, to meet the needs of the local people, such kingdoms used to have darbars to tackle the problems faced by the public. Similarly to send messages from one kingdom to the other, one used to send their messenger with a scroll to inform them. 

   Rolling back to recent times, when the technology was still lacking in the country, people used to communicate long-distance through letters & telegrams. And much later by landline phones. The primitive form of cellular phones was introduced much later in the scene after the optimum development of technology in India. And now is the era of sending messages just a tap away. The world is touching new heights with time, as technology & media go hand-in-hand. 

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   The Indian media has gone active since the late 18th century & since then there has been no turning back. Many of the media are controlled largely by profit-making corporations, which reap revenue by advertisements, subscriptions &, etc. 

   The print media started in India as early as 1780 while radio broadcasting began in 1927. Radio broadcasting was initiated in 1927 but became state responsibility only in 1930. In 1937 it was given the name All India Radio and since 1957 it has been called Akashvani. The Ministry of Information & Broadcasting owns it & is responsible for maintaining the audio-visual apparatus, including the television channel Doordarshan. Although later an autonomous body was established in the name of Prasar Bharti to take care of the public service broadcasting. 

    Now are the days of DTH & Android TV. While one can easily connect their cell phones to the TV or even laptop. Gone are the days when pigeons were used to sending letters. Also, fax machines are no longer in use. Rather have been replaced by printers & all. 

    So this is how everything changed down the lane. And even though times have changed with the advancements of all the modes. All this has lead to a drastic improvement in the face of the country. Directly or indirectly affecting the job sector & easing out the process altogether. Contented that the country is forging out towards a much brighter future. 

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