Marketing have an indirect relationshipwith sales whereas sales is directly connected with sales. Sales always focus on generating maximum revenue whereas marketing focus on penetrating the interest and desires of target audience. Marketing is establishing a brand in market .Good marketing strategy will definitely grow the sales.Following are some main differences between sales and marketing
- REVENUE- It is the most basic difference between sales and marketing sales is a process which generates revenue and marketing is the process of investing the revenue in increasing sales. Sales is incoming and marketing is outgoing.
- END GOAL- Sales and marketing differs in their end goal. Sale’s goal is to sell maximum products and generate more and more revenue revenue. Marketing focus on understanding the market segmentation, building and maintaining the brand equity, reach the right customer in efficient manner
- COMMUNICATION- Sales is a one to one conversation it is dealing with one customer at a time whereas marketing is the communication with a broad target audience to attract tthem towards the product so that they can be the buying customers to them.
- SCOPE – MARKETING is a very broader subject it includes promoting, positioning, placing, branding, trust building, understanding consumer behaviour, analysing future changes, ongoing and latest trends and many more. But sales is just confined to a customer and converting the lead into a sale.