On 2nd Oct 2014, when the country was celebrating the birth anniversary of Mahatma Gandhi , PM Narendra Modi launched a national campaign “Swatch Bharat Abhiyan” with a aim to make India completely clean by the 150th anniversary of Mahatma Gandhi (2nd Oct 2019). “Clean India” was a dream of Bapu who advocated cleanliness and sanitation to be an essential part of healthy and peaceful nation. The campaign urged people to spend at least 100 hours every year to make their surroundings clean.Cleanliness is essential for physical, social , mental and intellectual well- being , and is the responsibility of not only Government but also a common man to make our country clean and green as it is said that “Cleanliness is Godliness”.
The mission was started by Prime Minister Modi, who, on December 25, 2014, nominated nine famous personalities for the campaign. They took up the challenge and nominated nine more people.
Among those nominated by the PM are film actors Salman Khan, Priyanka Chopra and Kamal Hassan, industrialist Anil Ambani, Goa Governor Mridula Sinha and Congress leader Shashi Tharoor, yoga guru Ramdev and the team of TV serial “Tarak Mehta Ka Ulta Chashma”. Thereafter, it has been carried forward with people from all walks of life joining it. The nine public figures selected by Modi to propagate the mission include:Comedian Kapil Sharma, Former captain of Indian cricket team Sourav Ganguly, Former IPS officer Kiran Bedi, Padmanabha Acharya, Nagaland Governor Sonal Mansingh,classical dancer Ramoji Rao of Eenadu group and Aroon Purie of the India Today group.
“I have invited nine people and asked them to come to public places and work towards a Clean India. I ask them to invite nine more people too…I am sure these nine people will do the work and each will invite nine more people to form a chain and clean the country,” Modi said.
Swachh Bharat Abhiyan ( Clean India Mission in English) is a campaign in India that aims to clean up the streets, roads and infrastructure of India’s cities, smaller towns, and rural areas. The objectives of Swachh Bharat include eliminating open defecation through the construction of household-owned and community-owned toilets and establishing an accountable mechanism of monitoring toilet use. Run by the GOI, the mission aimed to achieve an Open-Defecation Free (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi, by constructing 90 million toilets in rural India at a project costed of ₹1.96 lakh crore (US$30 billion).
Construction of exclusive village sanitary complexes for women providing facilities for hand pumping, bathing, sanitation and washing on a selective basis where there is not adequate land or space within houses and where village panchayats are willing to maintain the facilities.Many civil society organisations and companies have also joined the campaign, spreading awareness in urban slums and villages by putting on street plays about rubbish disposal, handing out leaflets about washing hands and even giving out broomsticks to members of the public.
Swachh sarvekshan covered 4,242 cities, 62 cantonment boards and 92 Ganga towns. This survey was carried out in 28 days.Fourth edition of the survey in 2019 covered 4,237 cities. It was the first-of-its-kind completely digital survey completed in a record time of 28 days.
After winning the cleanest city of India tittle for the fourth time, Indore Municipal corporation employees federation president Umakant Kale said that many sanitation employees were infected with coronavirus, but they did not give up and the first position in the Swachh Survekshan 2020 is the result of their hard work
There is no disadvantage of Swachh Bharat Abhiyan. However, the advantages are many.
1. Boost in tourism
2. Improve health of masses
3. Adoption of clean technology
4. Improved productivity of individuals attract foreign direct investment (FDI)
There is a famous saying, ‘Cleanliness is next to godliness’.