SEO: Search Engine Optimization is used to fetch top rank in the results of searches that people do. It can be achieved by using some definitive keywords in your blog. These keywords should be suitable for the content you develop for the target audience.
SEO can be classified into two techniques namely White hat and Black hat.
The White hat SEO is the technique that is accepted by search engines and the Black hat technique is the one that is not accepted.
The Black hat SEO uses some malicious ways like using keywords as hidden text or using the text of the same color as that of the background.
You should always use the white hat technique in your blogs as the search engines might penalize and reduce its ranking if they find out that you are using the black hat SEO.
Content marketing is writing and distributing relevant content to a specific audience online.
When the SEO strategy and content marketing are applied together, your blog can appear in the top search results. SEO content marketing is a great way to attract more leads and to get your content a great deal of exposure and make it discoverable to a larger audience.
These are some few tips to boost your rank in search results:
1)Figure out the Keyword game: Research on what words the audience is using to search for content similar to yours. Now, use these keywords very judiciously and effectively in your content.
2)Keep your content updated: The information that your content contains should be updated regularly. This would make your content more reliable and hence it would get more reach among the audience.
3)Know your audience: Figure out what type of audience you want to write for and then develop content that they are looking for. Remember your content should be at par with their needs.
4)Make your content user friendly: Write in such a way that appeals audience but at the same time it should be easy to read
5) Effective Blog title: Using keywords in the blog title would be very effective in increasing your blog’s ranking as the search engines use the blog’s title and the metadata to rank the content.
Thus, a meticulously planned SEO content marketing strategy could help in fetching your blog a good ranking in the search results, and eventually, it will lead the target audience to your blog.