Author Archives

harmansinghmohar

ZERO INVESTMENT BUSINESS IDEAS.

Whenever it comes to our own business, most of us hesitate because of the risk and that risk is of the money we are going to invest but what if I say you can start your business without any investment? ? Yes you read it correct today I am going […]

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BEST BUISNESSES TO START IN PANDEMIC

Not only India but almost the whole world is under lockdown due to Covid 19.Due to lockdown the social life of people has undergone many changes, physical connections are getting reduced. People are not going out even for important things Because of which people are more dependent on Internet and […]

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Online vs offline shopping.

Shopping trends have changed from last couple of years . People mostly in metro cities and urban areas prefer shopping online from ease and comfort oof their home. Nobody likes to go out in scorching heat, pollution and irritating traffic and roam around 10 shops to get best deals. That […]

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HOW TO MAXIMISE PROFIT

Profit the most important reason for which we do business and everyone of us want to make more and more profit or maximum profit as possible. But because of competition you cannot price your product or service too expensive. There is a complex relation between demand, quality and price. We […]

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FUTURE OF MARKETING

There is a famous proverb that change is the rule of nature and it applies to marketing as well. Marketing is something which keeps on changing after short durations. The advertisements and banners whether digital or physical are to be posted where eyeballs are maximum in number . but showing […]

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IDEALISM VS REALISM. ?…who wins?

We all face this question everyday in some or the either way. Many times we get stuck and are not able to decide which one to choose. Whether to give more importance to ethics and morals and follow idealism or to give more importance to practicality, pros and cons and […]

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HOW TO CREATE ENTRY BARRIER IN BUSINESS

Some ways are intellectual property rights. It is having a full proof right on property. Like coca Cola is in market from 1891 but no one knows the secret formula for its syrup. Nobody can make a cold drink like coca Cola that is a entry barrier. Others ways are […]

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FRANCHISE OR OWN SETUP.

When it comes to expanding a business geographically the first question comes in mind is whether to go with franchise or set up own infrastructure. First thing, do you really need geographical expansion, if you are a digital marketing firm or IT company or a BPO you don’t have to […]

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Importance of Brand Equity.

Brand equity means the value of your brand. How much your brand isreferred by your customer. How much trust your customer have in your brand. Will your customer choose your brand even having choice of other brands. Will your customer buy your product even if you charge more than your […]

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DIFFERENCE BETWEEN SALES AND MARKETING.

Marketing have an indirect relationshipwith sales whereas sales is directly connected with sales. Sales always focus on generating maximum revenue whereas marketing focus on penetrating the interest and desires of target audience. Marketing is establishing a brand in market .Good marketing strategy will definitely grow the sales.Following are some main […]

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5 TIPS FOR CORPORATE LEADERS.

5 TIPS FOR CORPORATE LEADERS PERSONAL POWER- Your position is of no use if you don’t have personal power. If you make your employees work with positional power, it will create a pressure on them which can later result in toxic relations. But if your employee admires you and feel […]

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WHAT IS COMPETITIVE ADVANTAGE?

Any buisnessman or entrepreneur does not become billionaire by giving discount only the competitive advantage can make you sustain in the competitive era and scale your business. Now what is this competitive advantage from where to get it? Well the competitive advantage is within your business. Competitive advantage is that […]

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LATEST MODES OF BUSINESS.

The modes of conducting business have undergone various changes in the last few decades. The development of technology and evolution has changed the way of executing business activities. Nowadays business is not only about selling and purchasing it is now exchange of values these value may be in the form […]

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FREELANCING (PROS & CONS)

Nobody likes the taunt of boss, getting suited up eveyday, handling workloads and facing the office politics. So is there any other option ? Yes, freelancing flexible working hours, probably working from the comfort of home, no extra workload, being your own boss, no formals on weekdays, no hectic schedule […]

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EFFECT OF AI ON DIGITAL MARKETING

Artificial intelligence has became the word of mouth these days everyone is wishing that their job should not get affected by Artificial intelligence. No doubt artificial intelligence is changing the equations in the business world and cutting down the manpower in various businesses. But what is Artificial intelligence ? what […]

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Changing trends of marketing

The marketing is being practiced by the businesses since the business have evolved. The increase in competition also increase the need of marketing to make your business survive in the competitive era. A good marketing strategy is an important ingredient for the recipe of your successful business. A business has […]

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7 METHODS FOR SALES PROMOTION

There are various ways to do sales promotion it depends on business to business that which method will give you best results may be all 10 methods will give you the results or only few so first understand the methods and then analyse them accordingly DISCOUNT- It is the most […]

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TRIED AND TESTED SALES MODELS

Sales model is a structure and method according which a buisness organisation executes its salea processHaving a structured sales model in your business is the most important thing as it will directly effect the revenue generation. Here in this article I am sharing powerful tried and tested sales model. Sales […]

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“AGRIOTA” opportunity for Indian farmers

AGRIOTA is an ecommerce platform to connect the agro traders and Indian farmers. The geographical and environmental conditions of UAE are not suitable for growing crops with in the country so it is completely dependent on import. Whereas India is a one of the largest producer of agricultural products. AGRIOTA […]

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